Marketing Research( Essay Example | Topics and Well Written Essays - 250 words

Marketing Research( - Essay Example It also appears that getting services right the first time is repeated in question 4 and this can lead to confusion rendering the results to questions 3 and 4 unreliable. Question 7 asks for the respondents assess employee’s education, intelligence and accomplishments. This may be a question that respondents cannot answer truthfully. While they may be able to assess intelligence, they cannot assess education and accomplishments. Questions 6, 7 and 8 of Part E may be problematic as these questions ask for narrative responses. While narratives can be very useful for researchers, they are very difficult to calculate and put in a statistical perceptive (Downing & Clark 2010, p. 291). Some of the questions are multiple choice, for example the respondents can choice either yes or no answers. In other places the questions require the recording of wait times. However, the answers could have been in multiple choice terms to facilitate a more efficient method for calculating results and compiling statistics. The remainder of the survey is categorically scaled provided for a range of answers indicated the level of agreement from 1-7. This format could have been used through the survey. Part E which covers demographic information should have been solely multiple choice. Rules for Preparing a Good Survey Survey questions should be concise and clear to avoid ambiguous or unreliable results.