Market Entry Stratagies Research Paper Example | Topics and Well Written Essays - 750 words

Market Entry Stratagies - Research Paper Example The article selected for market choice strategies denotes how in the past years China struggled and to set its entry into the international markets. The articles refer to it as zou chuqu, which means â€Å"go global†. It highlights how Chinese companies have ventured into the international market in various capacities and categories. The countries companies found a competitive edge with regards to getting business contracts, and the articles notes of the Sony and sum sang setting up a state whereby some of their subsequent products would be coming from China. Meanwhile, the article on market Expansion Strategies, highlights on the impacts of the prevailing or business environment in the foreign country. The article asserts that companies with international business experience are most likely to have less sensitivity to the discouraging effect of unpredictable policy environments with regards to investment. The two articles relate to one another by recognizing the essence of the international market as the sole center of the market growth and expansion. The article by Market Choice Strategies explains and elaborates how the Chinese have geared itself for the international market. The Chinese firms like ZTE (telecoms sections) are equally fighting for major just like companies. The article indicates that China has derived a mechanism and strategy for contesting new markets and playing to their maximum strengths. The article on Market Expansion Strategies equally highlights on regards of lenient international or foreign policies to conquer new investment destinations. The article notes that global expansion mainly in an outlined stages model has an inherent process that is well rooted in uncertainty reduction that is well undertaken through the accumulation of pertinent types of knowledge and entailed experience. Having experience in any particular country gives very vital information re garding its